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The relationship of fashion brands with a trans influencer

Updated: Feb 23



Model: Mônica Matarazzo /  Bérgamo / Italy /  @monicasantanamatarazzo
Photographer: Victor Galvão / Italy / @top_piobellas
Advisory Service: Marcio Demari / Brazil / @marciodemari

"Fashion has been making history. It is omnipresent. So it is not surprising that it constitutes a perfect platform for minorities to express themselves and find recognition - despite the resistance of the fashion industry, which is old.


Fashion manifests itself in all sectors of society, be it for impulsive consumption, for a costume, to seduce, to, despite everything, express. And, in the sex / gender universe it contributes to individual and collective satisfaction. Clothing as a helper of desires that will satisfy the goals of an individual and the community, creating other paths for humanity, demarcating territories and creating directions for society.


In just one time, clothing is subject and object. Accessories and adornments that make up the costume make up the subject, and as an object the meaning of the act of dressing. Clothing in its various forms of presentation, when placed on the body, models itself to it, thus adhering to its shape. In the trans identity there are individuals who adhere to clothing as a way of presenting and exposing their gender through the act of dressing.


For some individuals, the experience of a gender, male or female, may be inconsistent with gender, male or female, which becomes a question of identity, as in the case of transvestites and transsexuals who are treated collectively as part of a group designated as transgender. Transsexuality is an aspect of sexuality that intimates and instigates a comprehensive advance of sexuality beyond the naturalization of binary models for sex and gender.


The definition follows the line that: a transsexual is an individual who has a gender identity different from natural biological sex and who changes their body configuration through hormonal therapies and gender reconfiguration surgeries to live and be accepted as belonging to sex opposite.


Transgenders and Drag Queens find in fashion and the arts, a space for expression, and search for recognition and acceptance of their natural abilities and talents and, model life, we know that it is not easy. It takes dedication, hard work, food and emotional control, and so on. However, when it comes to TRANS models, the path to success, unfortunately, is even more arduous. Some pioneers have already managed to bring diversity to the catwalks, such as: Lea T., Andreja Pejic, Caroline Tula and Mônica Matarazzo, with varied ages and professions, in addition to the art of modeling, of course.



For Mônica Matarazzo, 45, designer, model and influencer from Paraná, fashion was important to build her body and make her identify herself as a woman. Born in Londrina, accepted herself as a trans person, who felt inadequate in the male body and, at the age of 17, realized that for her journey in life to have meaning and to be a full person, she would have to face the biggest challenge of her life: taking the first step towards physical and emotional change."



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